5 keys to successful property investing


It never ceases to amaze me how people with the least knowledge and experience can often have the strongest opinions.

I’m referring of course to those who make sweeping generalisations about the property market and where it’s going.

I was at a couple of media functions recently and came across these types who were going on and on about how risky the property market is at the moment. They said the Australian economy was slowing down and there was a 20% chance it could fall into recession. This would be bad news for property investors.

Curious as to what gave these opinionators the cred to spout such views, I asked them if they were property investors themselves. Predictably, their answer was no, never invested in one. Ah, that makes sense.

Listening to these people talk made me realise how much noise there is in the market. If you followed all the chatter and believed these prognostications by the so-called experts, you too would be scared to make a move.

So what should you do?

1. Ignore what everyone else is doing.

Many investors follow the herd and get too caught up in watching and copying what everybody else is doing. This leads to overreaction to bad news and unfettered bullishness in response to good news. Don’t let other people influence your investment choices and strategy.

 Instead, focus on your own investment criteria. Don’t compare your portfolio to others’. Their situation and therefore their investment choices may be radically different to yours. What works for them may not work for you. As Warren Buffet once said, the key is to “be fearful when others are greedy and greedy when others are fearful”.

 2. Turn down the noise.

There is simply too much information available at the moment. While this is great in helping you do your due diligence and make better investment choices, the information overload could also paralyse you.

There will always be bad news about the economy or the world as a whole. But remember that property markets have remained resilient.

According to Shane Oliver, chief economist at AMP, the average annual return on Australian property (11% pa) has been double that on Australian bonds (6% pa) over the last 113 years. Yes, more than a century of solid track record.

To put it another way, $1 invested in bonds in 1900 would today be worth $704, whereas $1 invested in property would now be worth $350,356.

As Oliver puts it, “Yes, there were lots of rough periods along the way for property, just like the last few years, but the impact of compounding at a higher long-term return is huge over long periods of time”.

3. Focus on investments offering sustainable cash flow.

Yes, capital growth is what makes you rich. But you need cash flow to hold on to your investment.

Getting both in the current market has become easier, thanks to lower interest rates and still-attractive price points.

4. Realise that your aim is to make money, not to be right.

Which would you rather be, rich or right? Many investors miss this, says Oliver. Many investors have lost money doggedly following some assessment that they were sure would be right, perhaps out of pride.

But it’s important to understand that getting the view right is not what investing is all about. It’s about making money. It’s important not to get hung up on extreme views about where markets are going, and instead to focus on your clearly defined strategy.

5. Invest in the long term.

You’ve heard it before, and I’m going to say it all over again: property should be treated as a long-term investment.

There’s really no better way to maximise your profit and avoid losses. When you hold your investment over the long term, you’re able to ride the peaks and troughs of the markets. When you adopt short-termism, you’re exposing yourself to potential losses due to high entry and exit costs.

As Oliver advises, if you have the right long-term strategy, you need not despair. “Things normally turn out OK eventually. Fortunes are invariably made out of tough times.”


Nila Sweeney is the managing editor of Your Investment Property magazine, Australia’s favourite property investing magazine. For extra dose of inspiration and motivation, check out her personal blog at nilasweeney.blogspot.com


Do you have more than $120k in your super fund? You could use your super to buy property - Find out how

Nila Sweeney is managing editor of Australia’s leading property investment magazine, Your Investment Property, Canada’s only property investment magazine, Canadian Real Estate Wealth and Your Mortgage magazine. An active property investor herself, Nila owns a number of properties in Australia and overseas. She has worked as a TV journalist for CNBC Asia and CNN International for more than 10 years and has been writing about the Australian property markets for more than eight years.

Connect with Nila

Facebook: @nilasweeney1
Twitter: @nilasweeney
Google+: Nila Sweeney

Top Suburbs : upper kedron , mayfield , new farm , redcliffe , glendenning

go back
Other Blogs

Get help financing your investment

Do you need help finding the right loan for your investment?

When investing in property, it is important to make sure that you not only have the lowest available rate that you can get, but also have the correct loan features for your needs.

Just fill in a few details below and we'll then arrange for a local expert Aussie Mortgage Broker to contact you and work out what features or types of loans are right for your needs. We'll even help with the paperwork. Plus, our mortgage broking service is at no cost to you.

How soon would you like a mortgage?
What is your Annual Household Income i $
Do you currently own any Investment Properties?
Do you own your own residence?
How much equity do you have in all your current properties?
First Name
Last Name
Where do you live?
What number can we reach you on?
E-mail address
We value your privacy and treat all your information seriously - you can check out our privacy policy here