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The recent launch of Australia’s first website specifically dedicated to marketing new properties is fast becoming the ‘Robin Hood’ of Real Estate.
PropertyOwl.com.au was launched in July, and is the brainchild of a group of highly dedicated people who feel strongly that new property buyers deserve more in their pockets. Founder and CEO, Rob Hunt, says “Property Owl’s ethos is to create balance between buyers and sellers in the new property market, by giving a generous portion of the selling fees to the buyer. There is a strong perception in the market place that real estate agents are pocketing a huge percentage from the sale of new properties at the expense of the buyer.”
Fees associated with the sale of new properties can amount to tens of thousands of dollars. The introduction of a ‘cash back’ property deal site will change the landscape for both buyers and sellers. It is an innovation that will have a far-reaching impact for those who insist on staying with the status quo.
When asked why Property Owl would succeed in the highly competitive real estate market, Mr Hunt replied “We are all about giving as much back to the buyer as possible. We do this by sharing the fees associated with the sale of the property. Our structure is such that we can afford to be extremely generous with our cash back offers, which then allows us to offer some of the best new property deals in Australia. To our knowledge we are the only company offering to give back a generous part of those selling fees. If you are genuinely in the market for a new residential property, then with our cash back concept, we would be surprised if could you could get a better outcome buying the same property through anybody else.”
When asked how the sellers viewed this concept, Mr Hunt says, “Almost all of them are completely shocked that we would do such a thing. But developers take pride in their product and genuinely want to see their buyers happy. The developers who have listed property on PropertyOwl.com.au fully support our concept, which is unique in the real estate industry.
Property Owl is set to become the go to site for people who want to buy new property, but not foot the entire bill for all of the selling costs.
“The launch has proven that there is interest in the market, our challenge is to meet the market by giving the buyers what they want. We anticipate a ground swell as the word spreads amongst buyers. To help this along we offer a lucrative Referral Programme in which we apply the same generous principal of rewarding those who deserve to be rewarded,” says Mr Hunt.
You can find Property Owl on various platforms including Facebook, Twitter, LinkedIn and Pinterest. The site is mobile friendly for the convenience of busy property hunters.
Disclaimer: while due care is taken, the viewpoints expressed by sponsors do not necessarily reflect the opinions of Your Investment Property.
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