2018 Property Investors Awards - Buyers' Agents - PROPERTYOLOGY

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PROPERTYOLOGY

A top-shelf buyer’s agent can help investors manage due diligence, seek out quality properties and minimise stress on the journey towards real estate wealth. The winner of this category achieves all of this and more: announcing our inaugural Buyers’ Agents winner, Propertyology!

It is currently a challenging landscape for all Australian property investment businesses. The industry is faced with the dilution of negative gearing (depreciation) benefits, tighter credit, declining prices in Australia’s two biggest markets, a banking royal commission, and a range of negative commentary in general.

In the midst of this, Propertyology hasn’t experienced a decline in business; in fact, it’s gone in the other direction.

“While ABS data says property investment nationally has declined by 28%, our enquiry volumes increased by 10% and our database produced organic growth of 20%,” says Simon Pressley, managing director of Propertyology.

“We continue to expand resources for our national property market research intelligence, leveraging valuable-to-find – often unlikely – locations to invest in. Our core business is analysing property markets nationally. We place a lot of importance on forecasting economic futures. This methodology led to Propertyology identifying Hobart’s potential in 2014, helping approximately 90 people to invest there, well before the current boom.”

Pressley says Propertyology’s biggest achievement over the last year was having the courage to subject the business to a thorough review of its business plan, marketing, SWOT analysis, finances and technology through the Telstra Business Awards process.

“The feedback was invaluable; becoming one of only five finalists was an accolade that we are incredibly proud of,” Pressley says. “We also won our sixth REIQ Award for Excellence in both the business and individual categories.”

As pioneers of a business model that encourages people to live in one city, appoint a professional whose office may be in another city, and buy investment properties in locations all over Australia, Propertyology is paving the way forward for investors who want to take advantage of the most promising markets Australia-wide.

"Extremely Impresed"
“This was a difficult section to judge as the quality of candidates was extremely high. I was extremely impressed by the commitment of entrants to embracing technology, and the clarity with which they are using new technology to run their businesses to deliver better service.” – Kylie Davis, CoreLogic

JUDGE’S COMMENT

“Propertyology has had the courage to challenge the norm and develop an impressive research arm that delivers compelling and thoughtprovoking research papers, which assist its buyers’ agents to identify emerging markets for their clients. This research methodology led to Propertyology identifying Hobart’s potential well ahead of its competitors.” - Kevin Turner, Real Estate Talk & Real Estate Uncut