Over a quarter of a century ago, plumber Steve Knight and his wife Gillian, a nurse, incorporated Choice Homes as a family business on the Gold Coast. In their first year, they operated from their home garage and built three properties with 15 subcontractors.
Today, the thriving business oversees the construction of hundreds of homes every year under the guidance of CEO Troy Knight, Steve and Gillian’s son.
This year, Choice Homes marked 26 successful years in the industry, servicing the Gold Coast, Logan, Brisbane, Ipswich and Beaudesert markets, as well as the major resource industry hub of Mackay. It is this longevity in the building game that helped their entry stand out from the pack.
“Choice Homes’ growth has been evidenced by the number of house builds across our locations, which sees us completing an average new home every day of the week, Monday to Friday,” says Ben Peasley, marketing manager at Choice Homes.
“We now build all homes with a seven-star energy rating and have introduced a solar scheme; this is a major innovation that represents a joint initiative with SunYield by Stoddart Group and puts a 6.5kW PV system on a Choice Home, integrated with a smart switchboard, app and billing system that replaces the power meter. The landlord can either sell energy direct to the tenant, or, if the tenant opts out, sell the solar power back into the grid.”
It is innovations such as this that give the business a competitive edge. As it stands, the scheme generates an average of $25 per week of electricity income ($1,300 per year) for the investor, while tenants can expect to see annual savings of around $275.
“We place a great deal of emphasis on product innovation and communication,” Peasley says, “and that in turn has helped drive consistent sales and repeat business.”
No wonder our judges were impressed!
“The Choice Group of Companies has become a success story in its own right, whilst bolstering client service and satisfaction” -Michael Kumm Real Estate Institute of the ACT