Developer banks on green spaces

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A major property developer has identified an area in north-western Sydney – on the cusp between Putney and North Ryde – as an emerging hotbed of real estate activity, putting its chips on the area becoming increasingly popular among buyers.

Frasers Property Group Monday unveiled landscaping plans for a master community at Putney Hill, which the company’s marketing material claims will include flowering parks and exotic gardens.  

This comes after buyer’s advocacy group Secret Agent recently confirmed in its Secret Agent Report that property within close proximity of parkland generally shows stronger sales prices than properties that are not.  

The study reviewed the performance of prices in key suburbs around Melbourne and found that parkland properties outperformed average growth rates – irrespective of whether they had direct parkland views or not.

Frasers’ vision for the Putney area includes a 4,400 square metre, wildlife-friendly bushland park to compliment newly constructed apartments, as well as lush rainforest style gardens with native and exotic flora. There will also be community rooftop gardens with activated spaces where residents can grow vegetables and herbs. 

Frasers Property group sales manager Adam Sparkes explained that Putney Hill’s park offering has been motivated by the popularity that parks have shown among buyers. 

“Most of the young professionals and families buying homes at Putney Hill lead busy lives, so coming home to an array of lush, green spaces is exactly what they need to relax and unwind,” he said. 

The company’s first offering of houses in this development have all been sold, but other off-the-plan opportunities are available for completion in 2014.  

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