The Key to Successful Property Investment

 Information supplied by W Financial

Like anything in life, if we could precisely define the difference between a millionaire property investor and a mortgagee sale victim, we’d all be doing it and not discussing it. We all know that there is an entire seminar and magazine industry devoted to discussing property investment in all it’s forms with everybody claiming to have the “secret sauce” that of course is always for sale at a low low $1,447, $2,997, $5,747 or any other template back of the room priced product!

The straight and narrow truth however, is that there are many different strategies employed by property investors and there is absolutely no definitive “right way,” of building a successful portfolio. That said; most of our investors have pretty strong convictions regarding their own approach as the silver bullet. Some favour “buy and hold,” “high yield,” “yield enhancement,” “renovation,” “title improvement,” “subdivision,” “vendor finance,” and the list goes on and on. But the truth is there is more that one road that leads to Rome.

What all these strategies have in common is that their successful application depends on research. You can’t do well on a property without buying well.

Most of us are aware of, if not familiar with, property databases such as Residex, RP Data and Australian Property Monitors. Real estate agents and mortgage lenders use them to value a property based on comparable sales, and free access to them can save a property investor a load of legwork. If you are still interested in a property after you’ve located it on a map, studied the dimensions of the land, looked at photos, an aerial view and Google Street view; well it’s probably worth going to see it. Even if its in a remote and dusty mining town like Port Hedland in WA.

The problem is that not many of us have unlimited access to these professional databases or unlimited time to trawl through them. And buying reports individually gets expensive, at $25 to $50 a pop! If you’re serious about investing in property you start going through these reports like Skittles! That’s some pretty expensive Skittles.

At W Financial, our property investors get unlimited property reports from their W Financial personal assistant, once we have got your finance preapproved. It’s just one way we can give you the edge, by digging into the research and emailing you results fast.

But did you know that there are around one million properties listed for sale on Australia’s real estate websites right now? That’s probably an exaggeration, because many properties get duplicated on an agent’s website and on for example, but even a fraction of that number makes for a mountain of research for a serious investor to sift through.

Fortunately, a W Financial personal assistant has the technology to search every one of those properties for and with you. We can, quite literally, find a needle in a haystack for you. If we know exactly what kind of strategy you are interested in and what kind of opportunities you are looking out for, we can put them straight into your inbox for you- it’s that easy.

We encourage you to get in touch with our superb team of experienced property investors at W Financial, who just so happen to be industry leading mortgage specialists by trade too. We’d love to talk about your unique situation and guide you through expanding your portfolio with a strategy that’s custom for you and your lifestyle.

Visit us at

Michelle Coleman
Managing Director
Investor-Broker- Super Mum

Disclaimer: information supplied by W Financial. While due care is taken, the viewpoints expressed by contributors and/or sponsors do not necessarily reflect the opinions of Your Investment Property.

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