Strategic diversification is key in a changing property market

29/11/2018

We’ve all heard the much-repeated “real estate saying”: “Location, location, location”. According to MadeComfy’s Queensland General Manager, Melissa Baker, the saying should be “location, presentation, diversification” when it comes to building a sustainable property portfolio. “Investors commonly approach a property purchase in an extremely conservative manner, they make buying decisions without fully understanding the investment alternatives; this can result in poor returns which puts pressure on affordability and cashflow”, says Melissa.

Image from one of MadeComfy's properties in Brisbane

For the past thirteen years, Melissa has worked closely with investors in building sustainable wealth through property. “Many of my successful clients have learned that spreading wealth across asset classes in multiple marketplaces insulates the portfolio from changing conditions. They focus on achieving a neutral cash flow position, so their investing doesn’t compromise their lifestyle”.

According to Melissa, professionally managed short-term rental properties are an excellent portfolio addition for investors balancing wealth creation with lifestyle. “As a property investor myself I’ve found it challenging to grow my portfolio when the rent fails to cover the mortgage and outgoings.

As part of the MadeComfy team I’m thrilled to be able to offer investors quality short-term rental management that maximises returns and minimises hands-on maintenance”, Melissa says.

Melissa is a proud advocate of the short-term rental market in South-East Queensland, citing balanced market conditions and a desirable year-round climate as contributing success factors. She believes inner-Brisbane suburbs such as Hamilton, East Brisbane, Spring Hill, Kangaroo P

oint, and Fortitude Valley provide affordable and high-yielding short-term rental opportunities for astute investors. “Demand from holiday makers and business travellers is strong in inner Brisbane for high quality accommodation at an affordable price; we work closely with our clients to maximise occupancy through exceptional presentation and service. Best of all, investors can take advantage of the property off-peak for that much-deserved trip to the Sunshine State; it’s a great pain-free investment solution”.

In contrast with national trends, the Brisbane property market has remained positive in 2018. The most recent CoreLogic Housing Market Update reports continued property growth in the region, influenced by investors seeking more affordable property solutions. While this increases consumer confidence, Melissa asserts that market conditions have minimal impact on a short-term rental strategy. “At MadeComfy we have developed systems and technology to support long-term property ownership because we understand that a buy-and-hold strategy delivers greater capital growth. Short-term rentals support long-term ownership through greater cash-flow, this allows our clients to take advantage of multiple Queensland growth cycles” Melissa explains.

Image from one of MadeComfy's properties in Brisbane

As a high-quality end-to-end management service, MadeComfy takes the stress and guesswork out of diversifying in short-term rentals.

Disclaimer: while due care is taken, the viewpoints expressed by contributors do not necessarily reflect the opinions of

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