6 reasons you’re probably not getting higher rent

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Feeling the bite of mortgage payments on your property investment? It could be that you’re getting much less rental income than you should and there are some likely reasons why 

  1. Sloppy looking property

Good presentation is the key to maximising return on investment. A well presented property attracts interest and creates increased competition among prospective tenants, enhancing the prospects of a higher rental return.

First impressions are critical. A fresh, clean and cheery property arouses interest and creates the conditions for the best rent.

  1. Failing to look at a property from the tenant’s perspective

When a rental property becomes vacant it pays dividends to look at it through the eyes of a tenant and note anything that requires attention. Nothing turns prospective tenants off a property more quickly than scuffed or dirty paintwork, stained carpets or a door hanging by one hinge.

  1. Lack of repairs, maintenance

It is important to make sure appliances, electrical fittings and hot water services are safe and functioning efficiently. Dripping taps, broken doors, loose window locks and cracked glass must be repaired. The outside shouldn’t be overlooked either, since that’s what the prospective tenant sees first.

It also makes good sense to maintain properties in tip-top condition throughout a tenancy in order to retain good tenants. This will optimise the likelihood of success with rent reviews and lessen the chances of having to outlay large sums of money to bring the premises up to scratch when it is vacated.

  1. Outlandish choices

If improvements such as new carpets or painting are considered necessary, it’s preferable to use neutral colours that will fit with most peoples taste rather than bold fashion statements that may be off-putting to some would-be tenants.

  1. Botched renovations

It isn’t necessary to spend thousands of dollars to make a rental property attractive. An internal laundry is a relatively simple and inexpensive improvement for landlords to make, and it can pay significant dividends in terms of higher rental revenue. It will make the property more appealing to prospective tenants.

Before spending a substantial amount of money on renovations, it is advisable to seek professional advice about the likely benefit, both in terms of increased rental and the property’s potential to provide greater capital growth in the future.

  1. Not paying attention to the market

Above all, investors need to be realistic about rents and understand exactly where their property fits into the marketplace. Just as vendors often have an inflated idea of the worth of their home, landlords can have unrealistic expectations that can sour the property investment experience for them.

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