6 ways to avoid dirty selling tactics

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Houses in Australia’s major cities are now some of the most expensive in the world and real estate agents’ tactics are regularly inflating prices. Here’s six ways to avoid over-paying

According to some recent studies, the median house price in Australia’s capital cities is, on average, 6.7 times higher than the median household income. This makes it among the top five most expensive property destinations. 

This will come as no surprise to anyone currently attempting to purchase a house in any of our major cities. A shortage of new land releases and strict planning and development laws mean this situation is not set to change any time soon. 

Warwick Brookes, president of the Real Estate Buyers Agents Association of Australia (REBAA) says tactics used by real estate agents who work for vendors also make a major contribution to forcing buyers to pay too much. 

“That’s their job,” he says. “They’re not your best friend. They are working for someone else to sell the property for the highest possible price. 

“Essentially what happens is if a vendor’s agent knows someone will over-pay they will make them over pay and it’s fairly easy to make someone pay 10-15% more than they should.” 

Brookes says there are six steps that all buyers can take to improve their prospects of negotiating a lower price for their next property. 

“In times like this it is more important than ever that buyers research the market, find out how much they can comfortably spend and stick to their budget,” he says. 

  1. RESEARCH THE MARKET

This is the best way to make sure you don’t get hoodwinked by vendors’ agents. Brookes says the starting point should be to decide exactly what you want in a property and where you want it to be located. 

“Most people buy a house on average once every seven years and they buy based on emotion, on what they want and they are more likely to pay more for something they really want. 

Avoid casting your net too broadly. Comparing similar properties in different suburbs, for example, means you may not be comparing apples with apples. Likewise, if you limit your research to looking at properties a vendor’s agent tells you are comparable, you may end up mislead about how much you need to pay. 

The best way to find out what is really going on in a market is to attend auctions and ask agents what prices recently-sold properties have actually fetched. You might have to talk to a few competing agents to get the real story about recent sales.

  1. GET BUILDING AND PEST INSPECTIONS

It’s essential to get professional building a pest reports to understand the total cost of any work you will need to do on a property but don’t fall into the trap of paying for these expensive reports on properties you can’t really afford. 

“If a home is quoted as being in the $400,000 to $450,000 range most people believe they will be able to buy it for $400,000 but, in fact, the reserve is over $450,000. The agent knows you can’t afford to buy it but they want you involved to create competition with other potential buyers and inflate the price,” says Brookes.

  1. LEARN AS MUCH AS YOU CAN ABOUT THE SELLER

Keep your own cards very close to your chest. Divulge as little as possible about your personal financial situation to any vendor’s agent. At the same time, find out as much as possible about the seller and the history of the property. 

“The best way to learn about the seller is to call competing real estate agents in the local area that missed out on the listing. Say you’ve had a look at the property and ask them what they know about it.” 

  1. NEGOTIATE

Australians are not naturally good at haggling but it’s essential if you wish to come out of negotiations with the best possible price. 

“The best way to go into it is to be willing to walk away. That way you can play hardball with the agent. Start with a low price but not too low or they won’t take you seriously. It is very easy to save an extra $10,000-$15,000 by calling the bluff of an agent in a private treaty sale. In an auction it is just a matter of walking away. 

Brookes says most properties are selling by private treaty at the moment but vendors’ agents sometimes pull unsuspecting buyers into a “blind auction”. This is a situation where they tell you there is another bidder and ask you to put your best offer forward but you don’t even know if anyone else is even bidding for the property. 

“Your first instinct in this situation is to pay as much as possible but I have seen people end up paying $60,000-$70,000 more than the next person under them.”

If you find yourself in this situation either walk away or say you’re only willing to enter a bid in a boardroom auction where all potential buyers are assembled and the bidding is done in the open. Then you know what you’re competing against.

  1. UNDERSTAND THE TOTAL COST OF BUYING

Don’ forget to factor in costs such as mortgage insurance, stamp duty, building and pest inspections and conveyancing fees. This will ensure you know exactly how much money to have to play with before you start making offers on houses. 

  1. EMPLOY A BUYER’S AGENT

Of course Brookes recommends employing a buyer’s agent, someone who is a professional negotiator. They should be able to save you tens of thousands of dollars, according to REBAA because they cut through the emotion to keep your budget and wish list front of mind in all negotiations. 

A buyer’s agent will usually cost you around 1% of the property’s purchase price so it’s another fixed cost you need to budget for but Brookes claims you should at least break even and will usually end up spending less for your ideal home than you set out to.

Top Suburbs : reservoir , emerald , tweed heads south , ferntree gully , harris park

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Comments
  • maree says on 15/11/2012 01:33:36 PM

    Always be prepared to walk away from a property, another good one always comes up.... In other words; dont fall in love with a property because it will place you at a negotiating disadvantage and an agent can smell your love for that property a mile away and exploit you into paying more. Be shrewd and very astute and remember if you are the buyer NEVER trust an agent.

  • Greg says on 15/11/2012 01:48:46 PM

    I don't know of any seller that's ever got upset about getting paid more or a lot more above the market average for their property. Isn't that the name of the game? Buyers all wanting bargains, Sellers all wanting the highest sale price?
    In a perfect world the Estate Agent should be working for the seller to negotiate the best possible price. But when push comes to shove, if dirty tactics are going to be used it will against both the seller and buyer.
    Two parties haggling over say $5,000 in price doesn't equate much in extra commission for the agent. So from their point of view the sooner they get both parties to close the deal, sooner they get paid.

    When it comes to skin in the property game, it’s a threesome.

  • Tony says on 15/11/2012 03:21:06 PM

    Firstly as an agent i have never forced anyone to pay more for a property unless they were willing to pay more, secondly we are in the business of real estate transactions therefore weather you pay more or less has little bearing on our outcome in commission.
    We are employed to market property in the best possible light irrespective of the properties character, presentation or location.
    As we are constantly placed in moral dilemmas by both vendors and purchasers we tend to become fence sitters and watch and observe the buyers fight it out and of course the vendors are happy to participate in this game because the price is constantly being pushed upwards.
    Real estate agents are the most regulated of the service industries and are quite often the scape goats in litigation cases where the so called trustworthy solicitors have stuffed up.
    To buyers just let me say if you buy in an area you wish to be in and you plan on staying for 10 years or more you can never pay too much. To the vendors surprise, surprise yours is not the best in the street or on the market, there is always something better.
    If you want better service people, treat your agent with respect and like will be returned.
    A common quote in the industry is "buyers are liars and vendors are cheats." So who do we trust?

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