Four mortgage broking firms have been reprimanded by ASIC for misleading advertising targeting Chinese speaking home buyers.
The mortgage broking firms involved include Ace Mortgage Market in Parramatta
, NSW; Aus Realty Group in Hurstville, NSW; Apex Finance & Mortgage in Burwood, NSW; and Trans Australia Mortgage Finance in Burwood and Chatswood, NSW.
The concerns contained in the advertisements targeting Chinese speaking home buyers included representations in Chinese such as “lowest fixed rate” and “no proof of income”. According to ASIC, these can be classified as false and misleading statements, or indicate a breach of the responsible lending obligations.
The advertisements also included heavy reliance on disclaimers that did not explain qualifying terms and conditions in the same advertising.
In addition, the broking firms advertised benefits in the Chinese language, but stated the disclaimers and qualifications in English, despite the advertising being aimed at non-English speaking consumers.
ASIC also discovered failure to disclose the required comparison rate when quoting an annual percentage interest rate, failure to disclose the required warning about the accuracy of the comparison rates, and failure to regularly review the advertisements to ensure accuracy and compliance with the law.
ASIC deputy chair Peter Kell said: “The Australian Consumer Law applies to all advertising, including advertising in foreign languages. Consumers who are unable to understand written English are likely to be more reliant on advertising in their native language when in need of a financial product.
“Promoters should ensure that their advertising is up to date and complies with the law. If the majority of the advertising is in a foreign language, the warnings, disclaimers or qualifications should be prominently disclosed in the same advertising and explained in that same language.
“ASIC will continue to monitor all forms of advertising, including advertising targeted at non-English speaking consumers.”
Do you have more than $120k in your super fund? You could use your super to buy property - Find out how
Top Suburbs :
st kilda west
Get help financing your investment
Do you need help finding the right loan for your investment?
When investing in property, it is important to make sure that you not only have the lowest available rate that you can get, but also have the correct loan features for your needs.
Just fill in a few details below and we'll then arrange for a local expert Aussie Mortgage Broker to contact you and work out what features or types of loans are right for your needs. We'll even help with the paperwork. Plus, our mortgage broking service is at no cost to you.
We value your privacy and treat all your information seriously - you can check out