Australian Broker and MPA demolish competition in market survey

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A recent market research report by the Ehrenberg-Bass Institute of Marketing Science has revealed that Australian Broker, followed by Mortgage Professional Australia, is the most highly celebrated publication in the industry.

A recent market research report by the Ehrenberg-Bass Institute of Marketing Science has revealed that Australian Broker, followed by Mortgage Professional Australia, is the most highly celebrated publication in the industry.

The survey analysed the performance of Australian Broker, Mortgage Professional Australia [MPA], Mortgage and Financial brief, and The Adviser.

Australian Broker took out top honours with the following results:

  • Australian Broker is considered by mortgage brokers to be the most accurate industry publication, with the best quality news, editorial and features.
  • Australian Broker is the most received, most read and most highly regarded industry magazine for mortgage brokers.
  • Australian Broker is the most popular industry publication with mortgage brokers.
  • Australian Broker is the most often read industry publication, and almost 75% of mortgage brokers claim to read every issue.
  • MPA followed second place for all results, beating out all external competition.

Both Australian Broker and MPA not only secured their places at the top of the list, the research also found they had strengthened their grip on their placements with increased readership and highest magazine quality perception.

 

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