For the second year running, HomeStar Finance has been recognized by Your Mortgage magazine as the best Non-Bank Lender of the Year.

The lender also took the top spot in the magazine’s Best Lender Website category.

HomeStar chief executive Julian Mitton said the company made a conscientious decision to be innovative and transparent in its approach.

“HomeStar is tapping the competitive world of online real estate through sites like realestate.com which directly links us to customers in need of a home loan,” he said.

“Pouring our resources into the website interface and expert lending managers means we connect with these customers and deliver exactly what they need, every time they engage.”

Online rate comparison sites like Ratecity.com.au and mozo.com.au are very important to the mortgage and banking industries, Mitton adds.

These sites have become an essential home buyer’s tool because of their independence and ability to filter enormous amounts of information,” Mitton said.

“As a lender you can only earn a seat at the top of these comparison tables with the most competitive and transparent products so HomeStar always focuses on getting its products right first,” he said.