On the move: the most popular suburbs searched for by smartphone or tablet

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Searches for real estate have increased by an incredible 92% over the last 12 months, but which suburbs are on the hit list of mobile house hunters? Read on to discover the top 11.

It would appear that house hunters have an insatiable demand for technology in their efforts to get one up on the competition. According to research by Creative Development, as well as searches for real estate using mobile devices has increasing by 92%, the following trends were uncovered:

  • Four million more searches for real estate occurred each month with a mobile phone or tablet.
  • The most suburbs in Sydney, most searched for using a mobile device include Killara, Homebush and Mascot.
  • Advertising real estate in Homebush is almost twice as expensive as other suburbs.
  • Mobile search has increased by 3000% over the last three years.

From June last year, Creative Development analysed data from the major search engines, including the history of 1800 keyword terms and the usage patterns of a range of websites in real estate. It found that the suburbs with the most mobile searches were:

  • Homebush
  • Clyde
  • Galston
  • Stanhope Gardens
  • Macquarie Fields
  • Glenfield
  • Mascot
  • Kirribilli
  • Killara
  • Thornleigh
  • Greenwich

“Mobile browsing speeds have increased, and more handsets are available with mobile internet. This means that even the least tech savvy people are now researching online,” said Robert Steers, managing director of Creative Development. “Combine that with the popularity of the iPad, and you can see that real estate agents need to be thinking about the impact of mobile browsers on their website.”

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