Purplebricks has launched in Australia offering fixed commission fees to real estate agents, saving home sellers an average of $11,500 in broker’s fees.
Purplebricks, a full-service real estate model, aims to offer Australian homeowners a more affordable way to sell their homes with a flat fee structure of $4,500, including professional photography, marketing, and advertising on several online platforms.
“Australia was a natural next step for us,” said Purplebricks CEO and co-founder Michael Bruce.
“With such an obsession for property here and the traditional real estate model being the only way to sell a home, the time is right to offer sellers a fairer, more transparent, and cost-effective way and replace unfair high-cost commissions.”
Operating with a competitive flat fee, Bruce said they aim to “shake things up and will change the real estate landscape”.
A small top-up fee of $825 is charged for homes taken to auction.
First launched in Melbourne, Brisbane, Gold Coast, and the Sunshine Coast, Purplebricks is also expected to commence operations in Sydney, Perth
, and Adelaide
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