Purplebricks, a full-service real estate model, aims to offer Australian homeowners a more affordable way to sell their homes with a flat fee structure of $4,500, including professional photography, marketing, and advertising on several online platforms.
“Australia was a natural next step for us,” said Purplebricks CEO and co-founder Michael Bruce.
“With such an obsession for property here and the traditional real estate model being the only way to sell a home, the time is right to offer sellers a fairer, more transparent, and cost-effective way and replace unfair high-cost commissions.”
Operating with a competitive flat fee, Bruce said they aim to “shake things up and will change the real estate landscape”.
A small top-up fee of $825 is charged for homes taken to auction.
First launched in Melbourne, Brisbane, Gold Coast, and the Sunshine Coast, Purplebricks is also expected to commence operations in Sydney, Perth, and Adelaide soon.